Nowadays, the popularity of an actress can be measured by the number of endorsements she is doing. Tamannaah, who earlier promoted DTH, washing powder and jewellery brands, has now signed a mega deal.

The Rachcha actress has been roped-in by soft drink major Coca Cola, to promote its Fanta brand. A big advertisement campaign is being planned to cash in on her popularity.

"Soon, Tamannah will be seen holding Fanta bottle in television commercials, newspaper advertisements and hoardings. A top ad agency has come out with various concepts to promote Fanta using Tamannah," sources say.

On the cinema front, Tamannaah who had the release of Ramcharan Teja starrer Rachcha a couple of weeks back, is gearing up for her next release with Ram. She is also stepping into Bollywood soon.