Though it was very much evident that the release of 'Kaavalan' was in troubled waters not merely because of the financial issues, but for some other reason. But finally Ilayathalapathy has made it bigger by beating down the other releases with his own efforts. The theatre owners and distributors have now openly made announcements that 'Kaavalan' has become a massive hit as the collections are going higher when compared to the first week. Theatre Owners have mentioned that the film wasn't able to make a grand opening due to some problems as it released a day later. In most of the theatres, the prints reached the theatres by evening and night show and there was not even a single poster. Later it was Vijay taking up his own efforts by personally giving interviews to media, which literally resulted in continuous airing of songs and teasers in almost all the satellite channels. The Final Word!!! A Distributor has said, “No influences can make a good film, a flop while a bad film – a hit movie by aggressive marketing.”