As we all know how popular Khiladi Akshay Kumar is in the industry. Apart from films Akki is even seen endorsing many top brands be it clothing or lifestyle of homecare. Now the actor is all set to endorse a popular vehicle brand. Akshay Kumar will be the face of Tata Motors Commercial Vehicle business unit.

Tata Motors said in a statement, "Indian cinema's 'original Khiladi' will make his blockbuster entry in this new role at the launch of Tata Motor's latest offering in commercial vehicles, slated in January 2017. Tata Motor's association with Kumar for commercial vehicles will be supported by a multi-media campaign, beginning in the first week of January 2017."

Not only this Akshay will also be a part of many innovative and marketing strategies carried by Tata Motors. Ravindra Pisharody, Executive Directors of Tata Motors was quoted saying, "Today, we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well. We are confident that Akshay's popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand."