Bollywood megastar Amitabh Bachchan has denied any reports of charging Rs 6.31 crore for promoting DD Kisan channel and has decided to promote the channel for free.

Realising about this decision by the actor, a spokesperson from Lintas, the ad agency representing Amitabh, said, "We received formal communication from his office this afternoon, that upon reviewing the work-in-progress contract with his team, Mr. Bachchan has taken a decision on principle that he will not charge any fee on issues involving social causes and those that are in the best interest of the nation."

Confirming his decision, Amitabh himself said, "I have not entered into any contract with Doordarshan on the endorsement of their Channel DD Kisan, and neither have I received any money from them, I work pro bono on various issues and DD Kisan Channel is one of them."

The actor further added, "If there is any evidence or proof to the contrary, please forward them to me for verification."