(Cover) - EN Star Style - Emma Watson hopes getting involved with fashion will show people she has many sides to her personality.

The British actress is best known for playing Hermione Granger in the Harry Potter film franchise, but has been struggling to break free from that identity recently. Last year she debuted a drastic hair restyle, cutting her flowing locks into a short crop. She explained it was a freeing experience she decided on once shed finished filming the last Harry Potter movie, as before she had been contracted not to change her appearance.

Emma has been tipping her toe into the fashion world, having modelled for Burberry and created a line for People Tree. Her newest venture is an ethical clothing range with Alberta Ferretti and she hopes shes showing how varied her skills are.

Im aware that its hard for audiences to separate me from my character, she explained to Remix magazine. Hopefully by doing things like that people will see a different side of me.

I love fashion and clothes. Its fun playing around with different sides of your personality.

The 20-year-old loves appearing in advertising campaigns but admits sometimes finding them hard to look at. She worries about what others will think of the images, which is why shed decided not to read anything about herself anymore.

Its been pretty harrowing at times, especially as I am so intensely self-critical, she explained. Thats why I banned myself from reading everything about myself on the internet. (C) Cover Media