(Cover) - EN Star Style - Emma Watson has been announced as a Lancme ambassadress thanks to her charm and romanticism.

The 20-year-old British movie star will join a host of other beautiful actresses including Julia Roberts, Penlope Cruz and Kate Winslet as a representative of the French cosmetics brand.

According to Youcef Nabi, President of Lancme International, Emmas refreshing and innovative style will make her the perfect ambassador for the company.

"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancme," Youcef announced.

Emma will star in a campaign for the brand alongside Julia, Penlope and Kate, and it is rumoured the shoot will be photographed by iconic fashion photographer Mario Testino.

The stunning actress has collaborated with Mario in the past, when she appeared in the Autumn/Winter 09 and Spring/Summer 10 campaigns for British fashion house Burberry.

Emma is becoming the darling of the fashion world, having recently created an ethical fashion line with Italian designer Alberta Ferretti, in addition to her previous collaborations with People Tree.

Last month she was also named Style Icon at the Elle Style Awards. (C) Cover Media