Stars like Nandita Das, Chitrangada Singh and Kangana Ranaut have turned down the offers to promote fairness creams. And the latest to join the list is 'Raanjhanaa' actress Swara Bhaskar.

She recently declined to be part of an endorsement deal offered to her by a fairness cream brand. As a result of her growing popularity, the actress has been offered many lucrative deals.

But she chose to stay away from this as she is strictly against the concept. "The fair skin obsession has to be discouraged. It's so regressive to put a value — negative or positive — to skin colour. I believe in loving yourself just the way you are," she said.