Multi-talented Farhan Akhtar has become the new face of an online shopping portal, Askmebazaar.com.

Speaking about this most recent association he says, "It's a great feeling to be associated with Askme as the brand resonates fashion, style and attitude and guarantees every purchase with its unique trust seal."

The actor will be seen in the brand's advertising campaign across print, TV and online medium starting from August 2015.

Manav Sethi, CMO of Askme shared that he is very happy to have Farhan associating with the brand and hopes to build a stronger bond with the consumers.

He says, "Farhan Akhtar who wears different caps of a singer, lyricist, actor and director, truly exemplifies our brand philosophy which is defined by simplicity, great design and ease of use with contemporary Indian features."