Actress Ileana D'cruz, who starred in Shankar's recently-released "Snehithudu", is to be seen in a new role. The gorgeous film star has been signed as the brand ambassador of Forever Precious Jewellery and Diamonds Limited to endorse its exclusive jewellery line and lend youth and vivacity to the brand. 

Forever is one of India's largest jewellery retail chains with 146 outlets across 35 cities in India.

Jai Begani, managing director, Forever Precious Jewellery and Diamonds Limited, said, “Ileana is a perfect match to the brand as ‘Forever’ is an aspirational brand and Ileana is one of the most sought after celebrities in the film industry today. Both Ileana and 'Forever' are constantly evolving to capture the nation’s imagination.