Film "Nanban" is set to create a new record. It is said that the movie will soon touch the 100-crore mark in terms of box-office collections.

As per trade sources the film has grossed approximately Rs 40 crores in its first week itself . In Tamil Nadu it recorded almost 95 % opening in its first four days, which was extraordinary for any regional language film.

The film opened in nearly 625 screens in Tamil Nadu in its first two days with packed cinema houses.

"Nanban" was declared a superhit by trade guides and it helped the film to get the second biggest opening after "Enthiran". By Pongal day, the film became steady at the box-office  and the word-of-mouth started working to its advantage.

 After "Enthiran", "Nanban" is the only film which is drawing repeat audience and is going steady. The collections are on par with "Enthiran" first week collections and the film has netted Rs 2.75 Crores in its opening week, which is quite a phenomenon.

Added Sivakumar of Cosmo Village Pictures, "We gave "Nanban" a very big release by opening in 70 screens and has netted an awesome Rs 5.20 Crore in the first week so far and has been drawing unprecedented crowds especially in small towns. What is remarkable is that the film has done excellent business at single screens as well as multiplexes, a feat which only "Enthiran" has managed in the recent past".

"Nanban" is also testimony to the fact that Vijay is one of the biggest stars in Tamil films with an assured opening.  Shankar is the biggest brand in south cinema and the combo with Vijay worked wonders for the film.

Family audiences took advantage of the long weekend to catch the faithful "3 Idiots" remake. Gemini Film Circuit, the producers hit the bull’s eye by releasing the film for Pongal which ensured the family audiences came huge numbers and the word of mouth promotions by the masses has worked well for the film.

 As per trade sources "Nanban" is faring well in Tamil Nadu, Kerala and overseas and is expected to collect over  Rs100 crores in the long run from theatricals,  audio and television rights.