The new installment of Frooti Life's ad has been recently launched revolving around 'toy story' like characters prancing around a giant mango appealing it for children and parents, but the tvc has demoralized business tycoon and also well known as Shilpa Shetty's husband, Raj Kundra.

He has criticized bollywood badshah, Shah Rukh Khan for the start up words in the ad, "push-it-a, pull-it-a, hitt-it-a, vroom-it-a, mov-it-a, shoot-it-a, leave-it-a." the lyrics that flows later have raised eyebrows, which are, "aam suck-it-a, lick-it-a, lick-it-a, suck-it-a."

The words in the aforementioned ad might bear innocent theme, but connotations are variable and thus, Raj Kundra reacted upon the same.