The sweet success of 'Barfi' has escalated Bollywood superstar Ranbir Kapoor's position in the industry. But this sweetness recently turned sour for some when Ranbir acted a tad pricey.

Ranbir who is gaining huge celebrity status with each passing day was recently offered a meaty deal to endorse a leading chocolate brand along with being the brand ambassador for the same. But Ranbir stunned the brand owners with the price he quoted.

Reportedly, Ranbir demanded a whopping fee of 20 crores to endorse the product and be the face of the brand. 

While Ranbir was not ready to budge from his price, the makers had no other option but to give up on hopes of Ranbir doing the commercials.