Apart from being considered as the 'King of romance', Shahrukh Khan has also been known as a marketing 'Guru' citing his extravagant marketing skills using which he promotes his larger than life films. His latest object of his admiration is his magnum opus film 'Ra.One' that has been showered with a lot of his efforts and hard earned money. 

The film that is said to be Industry's biggest film so far has been made on a budget on Rs. 160 crore. However, it is claimed that channeling the film through various brands and mediums, the film is on its way to be a historical hit soon.

The film that has already released the video game with a renowned international gaming company has also come up with a franchise that merchandises the film's various products such as toys, t-shirts, mugs, notebook, etc. 

Ra.One's distribution rights, satellite rights and music rights too have been sold for humongous rates and with such strong promotions the film is also expected to hit gold and platinum at box-office.