For his maiden production, where Salman Khan is co producer with UTV Spot Boy, he has decided to take marketing in his hands. He strongly feels that his films needs to be an extension of the Being Human brand and now wants to finally christen his production house as 'Salman Khan Being Human'.

The first movie to be produced under this banner is the kids entertainer Chillar Party. Salman basically wants to make films that serve the purpose of entertainment but work within the format of Being Human. More importantly, he wishes to give the profits coming from his banner to this charitable trust of his.

Apparently Chillar Party it is the most talked about kid's flick and whoever has seen the film within the film fraternity has been simply loved it. The film is co-directed by Vikas Bahl and Nitesh Tiwari and music is given by Amit Trivedi.The film is about a gang of innocent yet feisty kids from in whose lives enter two strangers and how things revolve around their lives making each other an inseparable part of Chillar Party!