The audio launch function of "Snehithudu", which was scheduled on Monday at Shilpa Kala Vedika in Hyderabad, was dropped at the eleventh hour. Sources say the event will take place at a later date.

The film is the Telugu dubbed version of Kollywood movie "Nanban", which is set to hit the screens later this week. 'Since director Shankar is busy promoting the movie in Tamil Nadu, he has decided to hold the audio launch event of the Telugu version at a later date,' add the sources.

With Vijay, Srikanth and Jiiva starring in lead roles, "Snehithudu" is inspired by Bollywood hit " 3 Idiots". Ileana D'Cruz is the leading lady, with music by Harris Jayaraj. Both these factors are expected to help a lot the movie in Tollywood box office.

Says Shankar, 'I was waiting for a long time to work with Vijay which has come true with "Nanban" at last. It is a beautiful love story and I had great time working with the likes of Vijay, Jiiva, Srikanth and others.'