A hectic publicity campaign for 'Kempe Gowda' has been embarked on, with the film being promoted widely all through Karnataka to ensure it manages to draw the audiences to the theatres! It is believed, perhaps naively, that when a star promotes his film personally by taking it to the people himself, then the collections pick up! For eg., for the film, 'Mylari', the busy travel schedule planned by its star, Shivarajakumar (his 99th film) worked its star-magic, not just earning good returns but also ensuring a much awaited and positive welcome for the film! Following those very footsteps, 'Kempe Gowda' is being aggressively promoted by its star, Sudeep, who is known for his ability to pull crowds.