Cheeyan Vikram, after playing roles with a difference in his last two films, Raavanan and Deiva Thirumagal, is now targeting the youth by playing a 'mass hero' in his forthcoming film Rajapattai, directed by Suseenthiran of Nan Mahan Alla and Azhagarsamiyin Kudhirai fame.

‘I have taken the audience on an emotional journey in Raavanan and Deiva Thirumagal. Now I would like to make them feel good with my ‘gym boy' persona in Rajapattai,' says the actor, who is romancing a fetching Deeksha Seth in the film produced by Prasad Potluri of PVP Cinemas.

Vikram hopes to identify with the youth with his ‘gym boy' role. To further his ‘connect' with his audience, Vikram has released a string of mobile apps across all platforms. He is the second actor (the first being Telugu actor Mahesh Babu) to do so.

Says Vikram, 'I am happy to gift this to my fans. I assure them Rajapattai will be a complete treat to one and all.' Music for Rajapattai is by Yuvan Shankar Raja and the audio is expected to be launched soon.