(Cover) - EN Star Style - Jessie J thinks having white teeth is imperative for a singer.

The talented vocalist is fast emerging as one of Britains hottest talents since the release of her debut album Who You Are.

The 23-year-old, who has penned tracks for stars including Chris Brown and Miley Cyrus, says she is conscious of people focusing on her mouth when shes singing, so decided to have her teeth whitened ahead of a performance at the Brit Awards earlier this year.

Im always having photos taken and it feels like my mouth is the focus when Im singing, so Ive always wanted to have my teeth whitened, she said in an interview with In Style magazine. I finally did it, just before the Brit Awards. I went into the Smile Studio London. It took about an hour and a half and I went about 12 shades whiter, which is amazing!

The British star was thrilled with the results. Jessie has admitted she smiled a lot more than usual during the Brit Awards because of her newly bleached teeth.

They gave me this top-up kit to use at home too. On the night of the Brits, I was just grinning at people, she added. (C) Cover Media