It happened at last!!!

Kamal Haasan has joined the long list of actors, who have turned ambassadors for popular brands. The Ulaga Nayagan has signed a pact with Alliance Media and Entertainment Private Ltd, a celebrity and talent sourcing and management firm.

"I look forward to yet another first – that of brand endorsement -- in my creative life, and to keep being able to do my bit for society", Kamal said.

Sunil Doshi, Founder and MD, Alliance Media & Entertainment Pvt Ltd said in a statement, 'Kamal Hassan is a truly global Indian icon -- a great actor, writer and film maker, who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged.'

He said, the actor has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans.

'Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision,' Doshi said.