(Cover) - EN Star Style - Madonna is set to launch an international health club chain called Hard Candy.
The 52-year-old pop star is famed for her toned figure and love of working out, so a career in fitness suits her down to the ground.
On November 29 the star will open a 30,000-square-foot flagship Hard Candy gym in Mexico City, and there are plans to open in at least ten more locations across the globe in the future.
The pop icon has teamed up with manager Guy Oseary and the founder of 24 Hour Fitness to open the high-end fitness centre. It is thought the classy sports centre will echo Madonnas strong work ethic and flair for style.
"Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail, including music space, light and other design cues," explained 24 Hour founder Mark Mastrov.
"Madonna's touch will be everywhere."
News of the upcoming fitness chain has sent waves of excitement across the sports industry, and the venture is tipped to do exceedingly well. Admirers of the singers athletic physique are expected to come flocking to the gym in a bid to emulate their muscular idol.
Madonna released an album called Hard Candy in 2008. (C) Cover Media