A few weeks back it was reported that filmmaker Anurag Basu and actor Ranbir Kapoor who have worked together in 'Barfi' have decided to launch their own production house. Now, they have finally given a name to their new baby and it is 'Picture Shuru'.

From the lyrics of the credit roll song of 'Barfi', the words stayed with the two for all these months, until they finally decided to use it.

The first film to go on floors under the banner is 'Jagga Jasoos' which will see Ranbir play a sleuth.

Currently, the actor is shooting for Abhinav Kashyap's 'Besharam' and will follow it up with Anurag Kashyap's 'Bombay Velvet'.