Producer B K Srinivas after the experience of 'Mandakini', had decided not to have anything to do with films. now, he has snapped up the Bangalore-Kolar-Tumkur (BKT) area for distributing the film 'Jogaiah'.

Reportedly, he has spent a small fortune on the film's publicity—enough to make a small film! "We have got 50,000 T-shirts and caps bearing the film's logo. We shall also be requisitioning the services of around 4,000 auto rickshaws and ten buses for publicity," says Srinivas.

That is not all. More than 50 cut-outs will be erected at strategic points by Srinivas's men, it is said. Well, seems like Kannada film personalities are too following Bollywood in their ways of extensive promotions.