Post the super success of Karan Johar's film 'Student of the Year' (SOTY), the lead actors Sidharth Malhotra, Varun Dhawan and Alia Bhatt have been looked upon as the perfect promotional package by trade analyst.

From giving a collective performance to shooting for an ad commercial for an eyewear brand, the trio has become a favorite in the Bollywood market. And yet again, they have been signed together to promote a leading cola brand.

The three have been roped in as the brand ambassadors for a renowned cola company that was earlier promoted by Aamir Khan.

The campaign featuring the trio will be launched during the upcoming Indian Premiere League (IPL) season 6, where the rival cola brand will be promoting their product with their brand ambassador Ranbir Kapoor.

Looks like the battle has now been extended from films to commercials, and with these young guns fighting for their brands, it will be exciting to see who triumphs on the tube as well as on the big screen.