Acclaimed Filmmaker Anurag Kashyap has been famous for churning out one after other excellent piece of cinema with his offbeat yet entertaining films. But of lately he has been proving to be quite a mastermind when it comes to marketing and promoting his films as well.

He used multiple unique and eye catchy promotional tricks for his last release 'Gangs of Wasseypur'. And now that he is all set to release his next production 'Luv Shuv Tey Chicken Khurana', he has yet again planned a different promotional plan to endorse the film.

Touted to be India's first food film, Anurag plans to visit cities and hand pick best home chicken recipes and award them for promotions.

"Every house has its own recipe which is not available on any menu. We will find private chicken recipes of various homes and will award it with the 'Chicken Khurana' award in every city," Kashyap said. 

Apart from promoting the film via food, Anurag is also high on the fact that the film is a family entertainer unlike his past films which were intense and dark meant for specific audience group. 

"Every person who said how I can watch 'Gangs of Wasseypur' with family, this film you can watch with everyone. Bring the whole country, whole city to watch it," he added.

Directed by Sameer Sharma, 'Luv Shuv Tey Chicken Khurana' also has a romantic angle attached to it, as Kunal Kapoor and Huma Qureshi play the leads. 

The film is slated to release on November 2.