Touted to be the naughtiest film of Bollywood, Ekta Kapoor's latest production 'Kyaa Super Kool Hain Hum' has proved itself a box office winner as it registered an astonishing collection in its first weekend. 

The film got a huge hike on its very first day when the collection showed steep rise from morning till evening, and that helped it rake in around 7.12 crores on its opening day. 

Starring Tusshar Kapoor, Riteish Deshmukh, Neha Sharma and Sarah Jane Dias in the lead roles, the film has garnered fair collections and has started minting profits already. This has taken producer Ekta on a high who is unfazed with the criticism, as she is elated with the response of the audience. 

"We got gaalis (criticism) from the critics and taalis (appreciation) from the audience. That is the recipe for sure-shot box office success," Ekta said.