His rising popularity and the success of Dookudu has put Mahesh Babu on a high. The actor, if sources are to be believed, has signed three new endorsements (a jewellery brand, a shampoo and a mobile service operator)in the span of one year.

The actor who rules Tollywood already has a huge line-up of products that he already endorses and his recently release Dookudu has been further instrumental in spiking his brand value. According to sources, the Prince has also been approached to endorse two big international brands, details of which are kept under wraps.

Meanwhile, director Puri Jagannadh is all set to finish off his movie 'The Businessman' with Mahesh Babu. The movie which was recently launched has already completed a major portion of the shoot. The director has announced that the movie`s release has been preponed to Jan 11 from the original Jan 12.