Kanye West and Kim Kardashian are reportedly discussing "consumer products" they can launch together.

The rapper and reality TV star are enjoying a burgeoning romance, which began several weeks ago. Things are hotting up between the pair and they have been seen having dinner with Kim's family and shopping together.

It's now been reported the couple are already planning ways to work together in the future.

"[They] have already put their heads together - chatting about potential joint consumer product marketing ideas they could pursue," reports Chicago Sun-Times.

Kim ended her marriage to basketball player Kris Humphries after just 72 days last year and they are currently getting divorced.

Some have suggested it is too soon for her to be embarking on a new romance, although her feelings for Kanye seem to be the real deal.

"You can just sense it whenever you're around them. There's a nice vibe between the two of them," a source explained.

The new coupling has led to a fresh celebrity nickname, with people amalgamating Kim and Kanye's names so they are now known as Kimye.

It's something which Kim is said to find hilarious.

"Kim is increasingly using Kimye' to describe them," the insider giggled. "I'm beginning to think she's hoping it becomes something like Brangelina'."

Brangelina is the term used to describe Hollywood power couple Brad Pitt and Angelina Jolie.